Quantock were central to last weeks fantastic collaborative industry event at The Observatory in Bristol a truly iconic location. Thanks to everyone who made it to our 30 year anniversary, and celebration of outstanding design.
A close friend once told me; that to run an effective event you need to; hold the event at an usual location, host a community event, get a celebrity influencer or endorsement and shape around a newsworthy anniversary. Obviously the advice sunk in and this event wholeheartedly ticked every box and more.
I was incredibly honoured that Quantock were able to headline, compère and host the evening's proceedings. For those that were unable to make it you missed out! We had the very best of D&AD’s 2019 Newblood talent on show - seven final year graduates all stood up and presented their awarding winning and extraordinary projects. It was wonderful to be able to see their brilliant creative work and stories. Their work was unbelievably inspirational, and a great example of the next generation revealing their light!
Hilary Chittenden, Senior Foundation Manager of DA&D gave a brief introduction into their global organisation that inspires, celebrates and enables creative talent worldwide.
And finally Paul Appleby, former chair of Bristol Media and recently appointment MBE closed the event with his view on the ‘The future of creativity’ and ‘How do you stay creative’
Paul spoke eloquently about numerous points for us all to consider:
Imagination : Creative/Unconscious Thinking : Ambition : Talent : Teamwork : Empathy : Integrity Communication & Feedback : Confidence : Common Sense : Passion : Energy Reflection : Curiosity
The event was a celebration of our principles and 30 years as one of the UK's leading creative communication agencies. It was also our first roll-out of the new Quantock ID and brand proposition (which looked breathtaking), nothing better than doing a real-life dress rehearsal. A bit of external pressure never hurts anyone.
The EVENT WAS outstanding in so many ways. So proud of everyone involved. Let’s go bigger and better next year…..
Our creative sector is thriving – THE FUTURE IS BRIGHT!
NEWBLOOD TALENT 2019
HARRIET COX
University: University of Portsmouth
Course Title: Graphic Design
Project Title: Hello, My Name Is
There is a gap in Anthroponomastics; the study of first names, for an easy read that would engage young people into the subject area. Therefore, this book acts as an introduction; full of interactive and eye-catching elements to keep interest throughout, using primary data to visualise the information and theories the text is explaining.
E-mail: [email protected]
JESS & CAMILLA
University: Falmouth University
Course Title: Creative advertising
Project Title: Sex. Own it (D&AD Pencil Winner)
‘Sex. Own it’ is a campaign responding to a brief from Durex, seeking to change young people’s habits and attitudes to condoms.
Only 2% of women regularly carry a condom, why?
• Purchase-embarrassment,
• Relying on the guy to have one
• ‘Ladsy’ communication.
We removed barriers and empowered young women to ditch the shame and take ownership of sex.
E-mail: [email protected]
SARAH KELLOCK
University: University Centre Somerset
Course Title: BA (Hons) Graphic Media & Communication
Project Title: Does my network have a bit of giffgaff? (D&AD Pencil Winner)
The task for this brief was to create a copy-led campaign for giffgaff. The most important aspect of this brief was the art of story writing, to show people what makes the brand unique.
My story highlights elements of the past, present, and future, while incorporating what thebrand stands for. My chosen storyline enabled me to accentuate the brand values as well as the innovative way in which the brand operate, as the giffgaff community encourages forward thinkers and innovators, just like Bell.
E-mail: [email protected]
CONNOR EDWARDS
University: Falmouth University
Course Title: Graphic Design
Project Title: Forge (Chrysalis Award Winner)
Amid the searing heat of the steel works, foundries and collieries of the Victorian Black Country, mild ale was the one thing that everyone agreed was essential to making life bearable. However since then, Mild has been all but forgotten. Forge is a new path for mild. The brand and it’s story presents the opportunity to revitalise the market, once more making mild a drink of choice nationwide.
E-mail: [email protected]
ANNIE ARNOLD
University: Falmouth University
Course Title: BA(Hons) Graphic Design
Project Title: Comma, The Magazine for Twinless Twins
" Comma’ is a magazine for twinless twins, which resulted from a brief that explored the process of grieving after a bereavement. It contains stories of hope, support and inspiration with elements of art, humour and entertainment. It is also affiliated with the UK organisation ‘The Lone Twin Network’, as it’s main aim was to create a sense of guidance, community and like with butterflies, rebirth. "
E-mail: [email protected]
MELISSA WILLIAMS
University: Falmouth University
Course Title: BA (Hons) Graphic Design
Project Title: A Gift of an Ampersand (D&AD Pencil Winner)
Project Summary: Placing the ampersand at the heart of the campaign, the graphic illustrative campaign solution responds to the question, “What can thoughtful gifting bring to recipients?” Whether bringing together siblings, delivering a moment of “peace & quiet” or eliciting nostalgia. The campaign focusses on the values a gift can bring and how John Lewis & Partners can bring people together.
E-mail: [email protected]
LOTTIE HALL
University: Norwich University of the Arts
Course Title: Illustration
Project Title: Hardwear (D&AD One To Watch)
Our obsession with hardware shops is explored through the idea of tools possessing hidden powers. A spirit level helps us to find balance in a chaotic world; a hammer gives us the strength to do something challenging, and brushes allow us to put something out of our minds temporarily; to sweep it under the carpet. The toolkits we each possess allow us to build the abstract: friendship, happiness and experiences.
E-mail: [email protected]