Today the schools sector is very diverse, with independent schools and academies increasingly competing, and all schools are facing difficult decisions due to financial pressures and political uncertainty.

Schools have largely failed to build dynamic and strong brands, however in our competitive world the importance and benefits of having a strong school brand cannot be overstated. Too many school brands are plain ordinary, relying on highly predictable imagery and language that neither reflects the school nor appeals to key audiences. Distinguishing one school from another is often difficult, and we understand that schools can and want to do better.

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brand

School Brands that inspire & surprise

All schools have unique and special characteristics, and we’ve evolved a clear working process which uncovers and distills the true essence of each school brand.

By communicating intrinsic values and benefits, a strong and coherent school brand will help external and internal audiences understand what makes a school different and unique.

Work includes: Brand identity, brand scoping & strategy, implementation & project management.

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Print

Making brand stories come alive

Our mission is to create appealing and compellingly written print and prospectus communications that deliver emotionally powerful brand messages, encouraging prospective parents and students to visit your school.

Work includes: Prospectuses, annual magazines, newsletters, advertisements, photography, calendars, fundraising, brochures and campaigns, direct marketing

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Digital

Developing digital experiences

School websites often look similar….full screen images with little distinctive narrative. We think differently and create bespoke, beautifully engineered websites and digital content and communications that avoid the predictable and reflect the essence of each school brand.

“Rushing digital can be catastrophic, done right IT can be transformational”

< CRAFT

WORKS >

EDUCATION / FOOD & BEVERAGE / HOME & LEISURE / DIGITAL COMMUNICATIONS