Helping a family of schools grow stronger
Take a look at how we rebranded and relaunched 'The Prep Schools Trust'.
The Prep Schools Trust is a family of flourishing schools bound by shared values. Each school is unique with its own distinctive character yet together enjoy a collective growth: working together the schools are strong, adaptable and agile, learning from each other and having access to resources beyond the reach of a stand-alone school.
The challenge with this project was to create an identity that would convey an assurance of professionalism, quality and performance to a diverse audience, comprised of schools, parents, staff and current and future stakeholders.
CRAFTING A SET OF VALUES
Quantock carried out a bespoke brand workshop to gain insight into the values behind Prep Schools Trust and determine what sets them apart from the competition.
The schools within the Prep Schools Trust deliver a rich and diverse educational experience focusing on the development of individualism and confidence so every child can prosper both at senior school and in their lives beyond school. Their ethos was simplified into four key pillars, that would go on to form the framework for the all internal and external communications.
A brand new style for a cohesive organisation
The core colours used are a Teal Blue and Burnt Orange, a deliberately cool and warm combination reflecting the Trust’s professional commitment and family ethos. The colour palette also ensures the logo is striking in its own right but won’t quarrel when alongside other school brands.
Strong Foundations designed for future growth
Alongside the visual refresh, Quantock also crafted a comprehensive set of bespoke brand guidelines. These ensure visual consistency and clarity. Having a clear set of guidelines are crucial in ensuring consistency of application, especially across each of the five partner schools’ communications. These brand guidelines include instructions and guidance on how to properly implement brand messaging, tone of voice and audience messaging.
A REFRESHING IDENTITY FOR A FAMILY OF FLOURISHING SCHOOLS
The result is a clear, cohesive and recognisable identity, that can be applied across all communications, both internal and external. The new identity can be applied sensitively to individual school communications.