Prep Schools Trust

A new identity for the Prep Schools Trust

Education

A new identity for the Prep Schools Trust

Prep Schools Trust

A new identity for the Prep Schools Trust

Education

A new identity for the Prep Schools Trust

Helping a family of schools grow stronger

Take a look at how we rebranded and relaunched 'The Prep Schools Trust'.

The Prep Schools Trust is a family of flourishing schools bound by shared values. Each school is unique with its own distinctive character yet together enjoy a collective growth: working together the schools are strong, adaptable and agile, learning from each other and having access to resources beyond the reach of a stand-alone school. 

The challenge with this project was to create an identity that would convey an assurance of professionalism, quality and performance to a diverse audience, comprised of schools, parents, staff and current and future stakeholders. 

 

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NATURAL CREATIVITY TAKES YOU BEYOND
A new identity for the Prep Schools Trust

CRAFTING A SET OF VALUES

Quantock carried out a bespoke brand workshop to gain insight into the values behind Prep Schools Trust and determine what sets them apart from the competition.

The schools within the Prep Schools Trust deliver a rich and diverse educational experience focusing on the development of individualism and confidence so every child can prosper both at senior school and in their lives beyond school. Their ethos was simplified into four key pillars, that would go on to form the framework for the all internal and external communications. 
A new identity for the Prep Schools Trust

A brand new style for a cohesive organisation

The core colours used are a Teal Blue and Burnt Orange, a deliberately cool and warm combination reflecting the Trust’s professional commitment and family ethos. The colour palette also ensures the logo is striking in its own right but won’t quarrel when alongside other school brands.

 

Strong Foundations designed for future growth

Alongside the visual refresh, Quantock also crafted a comprehensive set of bespoke brand guidelines. These ensure visual consistency and clarity. Having a clear set of guidelines are crucial in ensuring consistency of application, especially across each of the five partner schools’ communications. These brand guidelines include instructions and guidance on how to properly implement brand messaging, tone of voice and audience messaging.

 

A REFRESHING IDENTITY FOR A FAMILY OF FLOURISHING SCHOOLS

The result is a clear, cohesive and recognisable identity, that can be applied across all communications, both internal and external. The new identity can be applied sensitively to individual school communications.
 
A new identity for the Prep Schools Trust

Quantock undertook a complete rebranding for us and our new logo, messaging and collateral has been received very positively by all. We enjoyed working with Shaun and the team who really listened to us as a client and delivered on time and on budget. We are delighted with the result!

Jo Fitzroy-Ezzey

A new identity for the Prep Schools Trust

BRINGING IT ALL TOGETHER

The PST branding now sits proudly alongside each of the partner schools, bringing a sense of warmth and professionalism to the group.

The PST branding sits comfortably alongside each partner school, whether that be on digital communications or on the rear page of a school’s prospectus. The new identity proudly represents what The Prep Schools Trust stands for – an organisation that is progressive, confident and embraces excellence.


 
A new identity for the Prep Schools Trust

This was a fantastic opportunity to reimagine the trust's visual idenity and create a solution which answered all of the problems that they were experiencing with their previous identity.  The PST idenity and resulting print collateral ahd to present a collection of schools under one umbrella. It therefore presented a challenge wherby we had to ensure that we didn't confuse all of the school brands brands with their existing colours, logos and style of photography. We arrrived at a solution which compliments, rather than detracts, each school brand, yet still retains a personality of its own.

Mark Hooper

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