Developing an organic US focussed brand with British heritage
OMSCo - The Organic Milk Suppliers Co-operative is run by farmers for farmers. It supplies the majority of the UK’s organic dairy processing needs and is a significant exporter.
Not only does the Co-operative believe that organic farming is better for cows, the land and the environment, but also that milk produced this way makes for the best tasting cheese.
The group identified an opportunity within the US market to expand their distribution and brand appeal. With a rapidly growing UK organic milk supply, it was time to take on the US. The US market is crowded with many other cheese brands but none have such an established natural organic heritage.
The challenge for the brand was to move away from a priced based product to something more genuine, and with a clear point of difference.
Free to roam and grass feed
Inspired by the small farm family producers and authenticity of the product, Quantock created design concepts which conveyed originality and organic properties with an emphasis on grass and natural surroundings.
A silhouette cow and grass illustration were combined into one final execution, and a sense of relaxed naturalness was conveyed through the freestyle brand lettering.
Grazing,
a natural way
Time was spent considering the most appropriate and relaxed pose for the cow. The final illustration has our cow grazing naturally on lush grass, full of vitality and nourishment.
Craft
Papers
The label design had a natural synergy with the product and introduced a craft paper look printed on a semi opaque matt label stock.
The print production properties needed to by sympathetic to the brand and showcase it as natural, considered, friendly and tactile.
Supplementary
elements
Quantock introduced further natural character through dragonflies and butterflies to further express the natural fun and life enhancing brand values. The scene setting lifestyle photography helps bind the various elements of the project together through a sense of outdoor living and goodness.