Cutting through in an exploding sector

Food & Beverage

Cutting through in an exploding sector


Cutting through in an exploding sector

Food & Beverage

Cutting through in an exploding sector

A product proposition bound by its location, ethos and heritage

Courtney’s, an established rural cider producer, wanted to join the gin boom by playing upon the unique properties of the Exe Valley and river. 

Initially a single London Gin product was to be launched and become established before expanding into more dynamic and lavish flavours.
The proposition needed to attract those already interested in gin, those new to market, and tourists visiting the South West. The founders of Exe Gin had confidence in the product and wanted to make sure that it caught people’s attention and visually resonated with the culture and origin of the brand.


Cutting through in an exploding sector

Evoking a sense of beauty, with a natural consideration

An immediate observation was that ‘fashionable’ gins from small scale distilleries and localised business were flooding the market. 

This is an exceptionally crowded market with low barriers of entry. A design solution that would capture attention and encourage consumer trial was essential.
Quantock were keen to produce a premium but vibrant design proposition which appealed skilfully to both youthful and sophisticated audiences. Quantock’s design evokes a sense of natural and fluid beauty. The transparent acetate label helps bring the product to life along with a sharp element of foil printing.
Cutting through in an exploding sector

Abstract influence

Quantock brought the brand to life by embracing its core routes. For example, a sense of wateriness, vitality and fun is evident through the use of a vibrant, abstract bright background. The background evokes a sense of the dreamy nature and qualities of the River Exe. 

Unique print

The packaging works on many levels and is key to initial recognition and purchase. The use of foil printing provides an upfront delivery of sophistication, individuality and contemporary distinctiveness. The combination of foil blocking and a double hit of energetic colours was a printing milestone and a first for the UK. 

Poetic story 

The back-label execution remains clear and considered and works harmoniously with the front face appeal of the product. An original illustration was produced to represent and showcase the geography location. A delightful poem and sympathetic signature was included to support the overall attitude and tone of the brand built entirely around the River Exe. 
Cutting through in an exploding sector

“Quantock have surpassed our initial expectations by bringing to life our new formulation Exe Gin. Their insight and creative know-how has captured the imagination and ethos of the brand impeccably.
Gin isn’t just about drinking it, it’s about enjoying the experience, like sitting by the river and sampling your latest creation. It can be enjoyed in pretty much any season, climate, or even time of day”


Cutting through in an exploding sector

Established overwhelming results

The Exe Gin has established astonishing results, with immediate listings in some of the South-West’s top tourism destinations as well as many well respected restaurants and bars, including Butlins, Lympstone Manor, Michael Caine’s - Courtlands House, The Lamb & Flag and Point Bar & Grill. The Exe Gin also won an accolade for best gin during its first outing at a Regency Wine tasting evening.
Cutting through in an exploding sector

“This project brought a lot of excitement to the studio when the brief came to us, as it was both thrilling and challenging. The key element to the design was built on a representation of the River Exe through use of an abstract illustration based on the colours of the river itself. Reproducing the silver foil over the colour illustration was a great technical challenge. The time and effort to produce this unique label enabled the product to stand out in an already crowded market.”

James Mears, Designer

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