Shifting internal and external perceptions
Hampton School required a new website as the primary vehicle for change, however, it was rapidly apparent that their overall disparate brand required focus and revolution. Quantock created a new brand style and brand guidelines before re-designing all their print and digital communications.
The primary focus was to explore and develop a strong and overarching visual equity for the brand including:- Brand ID, Typefaces, Photography, use of imagery and a development of their values and core strapline.
Quantock’s application of Natural Creativity™ and rebranding exercise has transformed internal and external communications and completely revolutionised the whole perception of the school for its pupils, staff, parents and very importantly potential parents and pupils.
Hampton school showcases exactly how to refresh an existing identity whilst maintaining its original integrity.
Brand control and uniformity
No real control, structure or relationship between the school and logo was apparent, with clear inconsistencies across departments and teams throughout the school.
The final executions promote the school as modern, forward thinking and inspiring.
Concise Brand Guidelines were produced, which acted as our springboard for succeeding marketing materials and ongoing communications.
Brand colours and type
Quantock’s first exercise was to bring structure to the core brand ID and how it is applied, and this involved formalising the brand colours and range of typography; Trajan Pro and Helvetica.
There are two tiers of brand colours. The core colours being gold, black and yellow. Then second tier colours of blue, red and white were introduced which further enhanced the schools Brand Identity.
Hampton’s story coming alive
The resulting objective was to apply the fundamental brand foundations across all of Hampton School’s brand and marketing collateral. Part of the overhaul included the commissioning of high quality photography. The brief was to produce natural shots conveying a sense of happy and highly motivated boys!
Careful consideration was also applied to the brand signage, prospectuses, van graphics - only the highest quality materials and stocks were used.