Hampton School

Creating a powerful brand for a famous institution

Education

Creating a powerful brand for a famous institution

Hampton School

Creating a powerful brand for a famous institution

Education

Creating a powerful brand for a famous institution

An engaging brand with unique appeal

Hampton School was founded in 1557, and is a successful boy’s school in south west London. 

 
The schools' sector is highly competitive and diverse, and Hampton School wished to construct a clear and engaging brand with unique and recognisable appeal.
 
Hampton School had a desire to overcome pre-conceived opinions and wanted to attract very high academic and sporting achievers, and compete against other very high profile London independent Schools such as Westminster and St Paul’s.

 

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NATURAL CREATIVITY TAKES YOU BEYOND
Creating a powerful brand for a famous institution

Shifting internal and external perceptions

Hampton School required a new website as the primary vehicle for change, however, it was rapidly apparent that their overall disparate brand required focus and revolution. Quantock created a new brand style and brand guidelines before re-designing all their print and digital communications.

 
The primary focus was to explore and develop a strong and overarching visual equity for the brand including:- Brand ID, Typefaces, Photography, use of imagery and a development of their values and core strapline.
 
Quantock’s application of Natural Creativity™ and rebranding exercise has transformed internal and external communications and completely revolutionised the whole perception of the school for its pupils, staff, parents and very importantly potential parents and pupils.
 
Hampton school showcases exactly how to refresh an existing identity whilst maintaining its original integrity.
 
Creating a powerful brand for a famous institution

Brand control and uniformity 

No real control, structure or relationship between the school and logo was apparent, with clear inconsistencies across departments and teams throughout the school.

The final executions promote the school as modern, forward thinking and inspiring.
Concise Brand Guidelines were produced, which acted as our springboard for succeeding marketing materials and ongoing communications.

Brand colours and type 

Quantock’s first exercise was to bring structure to the core brand ID and how it is applied, and this involved formalising the brand colours and range of typography; Trajan Pro and Helvetica.

There are two tiers of brand colours. The core colours being gold, black and yellow. Then second tier colours of blue, red and white were introduced which further enhanced the schools Brand Identity.

Hampton’s story coming alive 

The resulting objective was to apply the fundamental brand foundations across all of Hampton School’s brand and marketing collateral. Part of the overhaul included the commissioning of high quality photography. The brief was to produce natural shots conveying a sense of happy and highly motivated boys!

Careful consideration was also applied to the brand signage, prospectuses, van graphics - only the highest quality materials and stocks were used.
Creating a powerful brand for a famous institution
Creating a powerful brand for a famous institution

“Hampton School and Quantock have enjoyed a warm and fruitful relationship over the past eight years and we are immensely grateful for your help in establishing such a strong and recognisable ‘Hampton Brand’.”

Kevin Knibbs, Headmaster, Hampton School

Creating a powerful brand for a famous institution

Attracting the very best

Hampton is now recognised as a high quality educator attracting the very best young academics and sportsmen as well as outstanding teaching staff. As a result they are consistently ranked within the top ten of academic schools in the whole country every year.
Creating a powerful brand for a famous institution

“Hampton School has gone from strength to strength by developing the school’s profile and brand authority. Since the brand redevelopment they have increased commercial profitability through growing pupil numbers which has in turn supported new initiatives, involving new buildings and facilities throughout the school.”

Simon Mears, Founder & Creative Director

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