Micron Bio-Systems

ADDING COLOUR TO THE MICRON BRAND

Commercial

ADDING COLOUR TO THE MICRON BRAND

Micron Bio-Systems

ADDING COLOUR TO THE MICRON BRAND

Commercial

ADDING COLOUR TO THE MICRON BRAND

Micron’s branding and packaging needed a refresh as it didn’t reflect the evolving industry or relate to their customers.

Historically Micron’s brand had been heavily associated with science and included many such elements as part of the brand mark.

Micron Bio-systems are a company that specialise in the production and development of species-based agricultural solutions designed to improve animal health, performance and productivity. 

Over time, as Micron launched products and sub brands, the original brand mark had become diluted and confusing. There was no house style which consequently lead to new creative styles being produced alongside different typefaces and colour palettes. The sub brands were a prime example of this, whereby the brand mark had been adapted inconsistently for different products, resulting in a brand which lacked structure and order.

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ADDING COLOUR TO THE MICRON BRAND

Working from the top down 

Whilst the products that Micron Bio-Systems were producing were high-quality, their branding and product packaging were hampering sales performance, primarily due to mixed messaging and a poor customer experience. Our task was to tackle this inconsistency, and bring order and uniformaty to solidyify the brand into a more compelling proposition.

Quantock were tasked to firstly evaluate the main Micron Bio-Systems corporate branding and without losing brand recognition, revitalise it. The new branding needed to be easily recognisable as Micron, but better appeal to the farming industry.
ADDING COLOUR TO THE MICRON BRAND

A NEW IDENTITY 

The new identity that we developed is still clearly Micron, but has new a new modern edge which is far more in keeping with competing agricultural brands that farmers are familiar with. We brought a new typeface into the brand mrk for 'Bio-Systems, which was then used later in the development of the sub brands, further enhancing consistency and uniformity across the brand experience. 

CATEGORISATION IS KEY 

Clear product differentiation and range segregation were at the top of the agenda when dezigning a colour coding system for Micron. Each animal category needed to be clearly defined along with four product categories: Feed & Forage Preservation; Mycotoxin Remediation; Nutraceuticals & Gut Health and Environmental Support. These needed to be eye-catching but also fit alongside the five core system colours that are used across all products.

SUB-BRAND STYLING

Once the sub-brand styling had been approved, we were then able to redesign all packaging for the full range of Micron products. The new branding sits across the white space area at the top of the pack, whilst the main product colour is flooded across the lower portion, clearly identifying which category the product is in, enabling a much more simplified user experience.
ADDING COLOUR TO THE MICRON BRAND
ADDING COLOUR TO THE MICRON BRAND ADDING COLOUR TO THE MICRON BRAND

“Quantock were tasked to revitalise the corporate branding, without losing brand recognition and its historic value, as well as developing new sub brands for our complete range of products. Customer feedback on the rebrand has been excellent. Moreover, the professionalism, design and technical capability within the Quantock team is exceptional. Thank you for doing such an excellent job.”

Gill Ainge, Head of Marketing

ADDING COLOUR TO THE MICRON BRAND

BRINGING IT ALL TOGETHER


Completing the user experience, we constructed an easily navigatable website through which users can quickly find the products and information that they need, by searching using either the system or product categories. Each product page was rebuilt and restructured to prodive key information and downloadable assets in a simple and efficient manner. By creating a seemless visual style across both website, product and print, we removed potential stumbling blocks and pain points for the customer. 

The new Micron Bio-Systems brand provides a consistent identity that can be effortlessly rolled out and managed across commercial and marketing channels, giving the brand an immediate appeal and gravitas.


 
ADDING COLOUR TO THE MICRON BRAND

“A successful rebrand requires more than a revamped logo. It demands a vision that inspires customers, and others to see the company in a new light. Through savvy marketing and branding Micron Bio-Systems has discovered new ways to revive their brand and made it stronger than ever. The new branding and  packaging has shown that Micron is continuously adapting and providing new ways to meet their customer demands.”

Gavin Sadler - Digital Lead

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