Priory Federation

Building a dynamic and unified brand

Education

Building a dynamic and unified brand

Priory Federation

Building a dynamic and unified brand

Education

Building a dynamic and unified brand

Providing clarity and direction to a complex Multi-Academy Trust project

Academy schools were first introduced in the early 2000’s and now around 70% of all UK secondary schools are Academies.


Over the last ten years many Academies have merged to form Multi-Academy Trust’s (MAT’s), and Quantock has worked with a number of these including the Priory Federation of Academies Trust.
The Priory Federation is a leading MAT in the east of England, and the Trust has many secondary and primary schools.

When the Priory Federation was first formed they adopted an identity that, although acceptable at the time, soon became unwieldy and a little dated. This identity no longer reflected the modern and progressive ethos of the organisation and the individual Academies themselves.
 

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Building a dynamic and unified brand

Quantock’s task was to lead this complex and multi-facetted project starting with a strategic assessment and a re-definition of the design brief.


Quantock worked with the senior management team at the Trust, and individual Headteachers and their marketing teams, to deliver new identities for the Trust and the individual Academies (x9). Subsequently highly individual prospectuses and advertising were created for the Academies.  
 
Ultimately Quantock created a controlled and unique umbrella identity for the Trust which allowed the individuality and character of each Academy to shine through. This was a complex and demanding project delivered on budget and to a tight timescale, and Quantock are justifiably proud to have crafted and produced high quality brands for all involved.
Building a dynamic and unified brand

Priory Federation identity 

We started the process by developing a powerful Priory Federation identity with a specific colour system featuring dark blue and silver, and an elegant lettering style. This colour system, lettering style and wording was to provide a key visual signature linking all Academies to the Priory Federation. 

Individual
Academies 

Once the overarching brand styling had been established we went on to work with each of the individual Academies to create appropriate and modern imagery and brand colours to reflect the character and ethos of each Academy. 

Succeeding Collateral

Once the identities had been approved, we created distinctive and unique prospectuses for all the Academies using high quality photography, and sophisticated tactile printing techniques. In addition we introduced new designs for the Academy websites, entrance signage, stationery, powerful press advertising, interior displays and much more.
Building a dynamic and unified brand

“Quantock delivered everything and more against the brief and I really feel we have delivered on building an effective Priory umbrella brand that allows the Academy flexibility to be who they are. When people have congratulated me on the work I always say ‘my biggest success was picking the right agency in the first place’! You’ve made everything else very simple!”

HANNAH MORGAN, MARKETING & COMMUNICATIONS MANAGER – PRIORY FEDERATION

Building a dynamic and unified brand

Recognised as a successful MAT

The reaction to the new identity from the Priory Federation Multi-Academy Trust and the individual Academies has been universally excellent and very positive. The Priory Federation is now recognised as a significant and successful Multi-Academy Trust in Lincolnshire, and schools are continuing to join the Trust. 
 
Building a dynamic and unified brand

“Working with the Multi-Academy Trust and the individual Academies has been challenging and rewarding in equal measures. The success of the project is a tribute to the close and effective collaboration between ourselves and a very supportive and positive client”. 

SHAUN MEARS, COMMUNICATIONS DIRECTOR – QUANTOCK

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