Conveying a tangible sense of quality
Quantock have worked hard to enhance Everhot's appeal to both modern and traditional audiences. A true testiment to Everhot's timeless design is that it enjoys such a diverse customer base, and so care and attention has been paid to achieve a balance between classic and contemporary styling.
Through simply written copy and high quality rendered photography, the Everhot brand is one that is expertly crafted and beautifully executed, standing head and shoulders above the competition.
STUNNING PRODUCT RENDERS (NOT PHOTOGRAPHY!)
Perhaps the most attractive aspect of an Everhot cooker besides the beautiful design, is the stunning range of colours available. This presents a challenge for creating product photography, as creating and setting a scene for each size and combination of Everhot cooker would have necessitated an exorbitant amount of time and energy.
An innovative solution was found, through the use of hyper-realistic product renders in the place of product photography. The results of this are stunning, with a strong visual cohesion across all shots; lighting is consistently well lit and free from reflections and shadows whilst perspective distortion is absent, resulting in a perfect depiction of the Everhot's beautiful design.
This technique also allows for complete flexibility - shots can be revisited and recomposed, should any additons need to be made such as new features like a cooker hood. Who says that printed publications can't be lead by digital?
We challenge you to try to spot which images are real, and which ones are computer generated!